Service Oklahoma
Art Direction | Social Media Content Development | Visual Systems
Overview
New laws meant new processes, and Service Oklahoma needed the public to understand them quickly and confidently.
As a newer government identity still building brand recognition, the stakes were high: communicate change clearly while continuing to earn public trust.
The "Ready, Set, Tag" campaign delivered on both fronts, translating complex legislative updates into a well-received public message that drove awareness and reinforced Service Oklahoma's growing presence across the state.
Approach
Outcome
For the "Ready, Set, Tag" campaign, we developed a catchy, animated campaign to make the information accessible and engaging.
I led the art direction, guided social media strategy and content development and created cohesive digital and print designs that aligned with the brand.
This campaign saw impressive results with 18.25% CTR, 150K clicks and 28 million total impressions across platforms.
It successfully built brand awareness for Service Oklahoma while clearly communicating the new vehicle registration process.
*This project was with Freestyle.
