MidFirst Bank
Art Direction | Social Media Content Development | Digital & Print Design
Overview
MidFirst Bank, the largest privately owned bank in the U.S., works with Freestyle as a true extension of their in-house team.
What started as design support has grown into something much bigger: graphic design, video production, social content and broadcast spots that air during Oklahoma City Thunder games, one of MidFirst's biggest partnerships. The work touches multiple brands under their umbrella, including 1st Century Bank and Vio Bank.
Approach
My role as a partner to MidFirst Bank looks a little different every day. I jump between graphic and production design, art direction on video shoots, set and wardrobe styling and social strategy.
The through-line is always the same though: show up ready, stay on-brand and be the kind of creative partner the team can actually count on.
Outcomes
What started as extra hands for design collateral has turned into one of Freestyle's most well-rounded ongoing partnerships. The scope keeps growing, video and social are now a core part of what we bring to the table.
From in-branch print to Thunder game commercials, the work reaches MidFirst customers everywhere they are, and it shows.
