Becca Rhea Leeseberg
Oklahoma state brand
Art Direction | Social Media Strategy | Creative Strategy
Overview
The State of Oklahoma launched a new initiative to highlight tourism, commerce and innovation while engaging residents and visitors. The campaign included social media activations on Meta and Pinterest, state-branded merchandise, and interactive materials like coloring pages. Merchandise proceeds supported in-classroom grants, connecting the campaign to a tangible educational impact.
Approach
I led art direction and creative development across all campaign touchpoints, ensuring a cohesive visual identity and engaging storytelling. I shaped social media strategy and content, designed digital and print assets, and directed paid social advertising efforts, all while keeping the brand experience consistent and on-message.
Outcome
The campaign continues to successfully promote Oklahoma’s attractions and initiatives, engages audiences across multiple channels and reinforces a unified state brand. In its first year, the initiative raised over $76,000 for in-classroom grants supporting public school teachers.
*This project was with Freestyle.
