Oklahoma state department of health

Digital & Print Design | Web & Interactive Design | Creative Collaboration

Overview

The Oklahoma State Department of Health – Injury Prevention Service launched a statewide initiative to raise awareness about empathy and foster stronger community connections. The campaign aimed to define empathy, reduce stigma, showcase its positive impact on social norms and promote resources for individuals seeking or offering support.

Approach

To effectively communicate these goals, our team developed a multi-channel campaign leveraging a wide range of assets, including digital ads, paid and organic social content, print collateral, out-of-home advertising, broadcast commercials, downloadable resources and interactive elements. I contributed across multiple disciplines, including art direction support, digital and print design, social strategy and content development, copywriting, web design, GIF and AR filter design and production support, including wardrobe and set design.

Outcome

The campaign achieved significant statewide reach and engagement: over 8.5 million impressions, 81K clicks, 76K page views, and 543 assets downloaded. These results helped raise awareness of empathy, reduce stigma and promote available resources to support Oklahomans in difficult situations, while reinforcing the department’s brand across multiple touchpoints.

This project was done with Freestyle.