Oklahoma state department of health
Digital & Print Design | Web & Interactive Design | Creative Collaboration
Overview
The Oklahoma State Department of Health – Injury Prevention Services launched a statewide initiative to raise awareness about empathy and foster stronger community connections.
The campaign aimed to define empathy, reduce stigma, showcase its positive impact on social norms and promote resources for individuals seeking or offering support.
Approach
The campaign touched just about every channel. From digital ads and social content to print, out-of-home, broadcast and interactive elements, the team built something that showed up everywhere.
My contributions ranged from art direction and design to copywriting, social strategy, web design, GIF and AR filter development and production support on set, including wardrobe and styling.
Outcome
The year-long campaign achieved significant statewide reach and engagement: over 8.5 million impressions, 81K clicks, 76K page views, and 543 assets downloaded.
These results helped raise awareness of empathy, reduce stigma and promote available resources to support Oklahomans in difficult situations, while reinforcing the department’s brand across multiple touchpoints.
This project was done with Freestyle.
