top of page

Oklahoma state department of health

Take Time Campaign

This initiative with the Oklahoma State Department of Health – Injury Prevention Service aimed to raise awareness about empathy and the ways Oklahomans can build connections in their own communities. Understanding empathy helps to further initiate conversations between individuals who may need support in difficult situations. 

Our team understood that to build empathy and help inspire positive actions, we needed to first inform what empathy means. With this in mind, we developed three main goals:
+ Define empathy and create awareness of connectedness to help reduce stigmas.
+ Showcase how empathy and connectedness improve social norms. 
+ Create brand awareness of available resources to help others in difficult situations.

This multi-million dollar campaign included an extensive tool belt of assets to carry the reach across the entire state. Our team created digital ads, paid and organic social media content, print assets, out-of-home advertisements, broadcast commercials, downloadable resources for their landing page, and more.

My role(s) in this campaign:

+ Art Direction Assistance

Print Collateral

+ Digital Design

+ Paid Social Advertising

+ Social Media Content Development and Strategy

+ Copywriting 

+ Web Design

+ Gif Design

+ AR Filter Design

+ Production Assistant

+ Wardrobe & Set Design 

+ Dependable Team Member

*This project was with Freestyle Creative.

Accelerate 

AAIP

  • LinkedIn
  • Behance
  • Dribbble
  • Instagram

© 2023 Rhea Design Co.

bottom of page