Central Oklahoma habitat for humanity restore
Art Direction | Paid & Organic Social Media | Content Development
Overview
Central Oklahoma Habitat for Humanity ReStore had maxed out what traditional marketing could do for them. To keep growing, they needed to step into the digital space, reaching existing audiences in new ways and opening the door to new ones entirely.
The goal was simple but meaningful: bring a beloved community organization into a more modern, connected presence without losing what made them them.
Approach
We leaned into uplifted art direction and intentional design to give the ReStore's social presence a fresh, cohesive look that finally matched the heart of the brand.
My role spanned art direction, social media strategy, copywriting and both organic and paid content development.
Every piece of content was crafted with purpose, designed to connect with current supporters while pulling in audiences who hadn't discovered ReStore yet.
Overview
The results didn't take long to show up. Within just one month of launching paid social, store sales rose 13%, a tangible impact that went well beyond likes and follows.
What started as a need to modernize turned into a campaign that drove foot traffic, expanded reach and proved that the right creative in the right channels can move the needle fast.